Levi's : Who had the crazy idea of inventing the Blue Jean?
In 1853, the Levi Strauss & Co adventure begins… soon after, Levi Strauss and Jacob Davis get together to invent the Blue Jean.
Ever since, the brand's styles have dazzled the denim addict as they constantly evolve!
Both authentic and inventive, the brand nowadays dresses both women and men, and always with an eye to detail and respect for the materials.
The must-have item in every fashionista's wardrobe is still the famous 501© because, as Time Magazine put it, it is THE fashion item of the century.
If you haven't got a pair yet, you'd better make up for lost time! Get down to your Levi's store in Aéroville now.