South Korean eyewear brand Gentle Monster established itself in 2011 under the philosophy of high-end experimentation. With focuses on product, space, styling, campaign, and service, Gentle Monster aims to deliver a radically new and innovative eye for design. These principles are addressed in not only the design of their sunglasses and opticals, but also in the design of their retail spaces and creative projects. Their refusal to be recognized as simply an eyewear brand is spoken in every frame, project, and store. Prescription lens services, repair services, and fitting services are offered at this flagship location.