The South Tyrolean fashion and lifestyle brand Luis Trenker was founded in 1995 by Michi Klemera in Bolzano, where it still has its headquarters. The brand carries the pioneering spirit and thirst for adventure of its namesake, the mountaineer, director and author Luis Trenker, out into the world with its collections.

These collections embody the unique South Tyrolean attitude towards life combining Alpine tradition and Mediterranean nonchalance with rustic charm and urban chic. Luis Trenker's mission to make extraordinary people happy with extraordinary creations: thanks to the use of high-quality materials, its long-standing partnerships with selected manufacturers in Europe and its exclusive Italian design, which does not follow trends bit stands out from the crowd.