MARKET QUALITY AWARD 2023

Westfield Shopping City Süd is again at the top

In the annual market survey by the MARKET Institute, more than 35 shopping centres in the greater Vienna area were scrutinized and evaluated in a representative survey among the Viennese population from a customer perspective – once again, Westfield Shopping City Süd, along with Westfield Donau Zentrum, took first place in the overall rating. In the three main categories Key Performance, Brand Drive, and Corporate Social Responsibility (CSR), Westfield Shopping City Süd is also ranked first, alongside Westfield Donau Zentrum.

The two centres are ranked first or second in almost all of the 13 subcategories. The Westfield Shopping City Süd scored particularly well in the categories of awareness, innovation, importance for Austria, and brand loyalty.

The MARKET Institute has been conducting industry-specific market tests for many years. For the shopping centre industry in Vienna, a variety of relevant criteria are evaluated from the perspective of the population and customers. In the course of the online survey conducted in November of the previous year, 1,000 people representative of the Viennese population were surveyed. In addition to the classic performance parameters in the “Key Performance” chapter, the brand’s momentum in terms of future potential (Brand Drive) is also analysed. The industry analysis is completed in the “Corporate Social Responsibility” chapter. For these outstanding results, Westfield Shopping City Süd wins the Market Quality Award.