FANGYÁN 方言 (fāng yán) is a brand and US-based multi-label retail e-commerce. The name is inspired by the language diversity in China, paying homage to the brand’s aim of curating pieces from all around the country. FANGYÁN is translated as “dialect”, meaning a variety of Chinese languages. It is a representation of the country’s melting pot culture where chaos meets order. In this context, FANGYÁN arises in its true colors, as a fashion project that delivers not only great designs but actively plays a role in this trend of redefining what China actually is to a new and curious global audience.