Nike is partnering with BTS on a Nike By You customization experience and apparel for the group’s BTS WORLD TOUR “ARIRANG.’’
The Nike By You experience and tour merch form a cohesive collection that celebrates BTS’ journey, creativity and connection with fans around the world, offering new and unique ways for individuals to express their BTS fandom.
The Nike By You experience features 10 custom designs created specifically for the band, allowing fans to co-create and personalize select Nike apparel and totes. Each graphic blends strong, expressive shapes with fluid movement, mirroring the evolution of BTS’ music and artistry.
The Nike tour merch brings forward similar themes across exclusive T-shirts, and a hoodie that feel bold yet timeless, giving fans new ways of self-expression, including as they put together their concert-going looks.
At the heart of the collaboration is the idea of legacy and what comes next. The collection reflects BTS’ future-forward mindset while honoring what the group has built over the years, both together and as individual artists. The members’ shared heritage also plays a central role in the collection.
*July 5th will be exclusively Tour Merch