Tchibo's store formula is a unique concept combining a coffee bar with appetizing pastries, a shop with coffee for home brewing, and a store offering Tchibo's original items and promotional collections. Tchibo's coffee stands for quality and tradition of over 60 years, which results in excellent products - from roasted, instant and bean coffees to the modern coffee capsules for Caffissimo coffee machines. Tchibo stores are also highly popular, bringing their customers weekly promotions on selected products. The assortment is very wide and includes men's and women's clothing and underwear, children's items, household goods, kitchen accessories, electronics, decorations, and even footwear. The weekly promotion includes about 30 products and attracts many loyal customers to Tchibo stores.