FOR THE PEOPLE WHO PREFERS TO LEAD NOT TO FOLLOW Dramatic cuts, clean designs and cool accents that defy categorization – HUGO is geared towards style individualists that always go their own way. HUGO offers looks for those whose unconventional style is more than just the exterior - it reflects their inner attitude. Men’s collection is a mix of modern tailoring and strong casual influences delivers unconventional looks for trendsetters, movers and shakers. There are no rules for HUGO women. Everything can be combined with anything, as long as it makes a statement. The collection includes smart office outfits, life-of-the party dresses and cool casualwear.