Lucid Motor’s mission is to inspire adoption of sustainable mobility by creating the most captivating electric vehicles. The company’s first car, the Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design underpinned by race-proven technology. With class-leading performance and a projected range of over 500 miles for some models, Lucid intends to alter expectations for EVs. Visitors to Lucid Studios can experience the Lucid Air, which starts production in Spring 2021. They can also design and reserve one of their own after reviewing options for the full lineup, with models available from $69,900 (after $7,500 federal tax credit). The experience of seeing and touching an Air is enhanced with an elevated digital experience. Lucid’s Virtual Reality Experience enables customers to explore it inside and out using a 4K VR configurator that allows personalization of everything from interior finishes and materials to exterior color.
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