A New Dawn

Ferragamo unveils the new advertising campaign photographed by Rafael Pavarotti: a boldly sensual reflection of Creative Director Maximilian Davis’ vision for the Spring-Summer 23 collection.

Against a dramatic backdrop of signature Ferragamo vibrant red, the new codes of the house appear in sharp focus: elegant ease and contemporary clarity; sensuality realized with linear precision. The sunset degradé colors and high-shine Wanda handbags; the sculptural forms of accessories and sensual footwear, including a bag with cut-out details and Elina sandal stand out with graphic impact.

This is Ferragamo’s new language of luxury: distinctly modern, sophisticated and fetishistically desirable.