VIU produces fair and high-quality eyewear that doesn't cost a fortune. The prescription glasses and sunglasses are designed in the VIU Design Lab in Zurich, produced in selected factories in Italy and Japan, assembled in in-house workshops and sold in the 49 VIU stores in Germany, Austria and Switzerland as well as on www.shopviu.com. The direct distribution makes it possible to offer high-quality design and sustainable products at attractive prices.