Balenciaga unveils the new Hourglass Avenue Bag, a fresh interpretation of one of the House's most iconic silhouettes, designed under the creative direction of Pierpaolo Piccioli.
Launching October 8, 2026, the campaign showcases the bag's soft structure, glossy finish, and versatile design through a series of images and videos featuring a cast of global creatives and emerging talent. Available in a range of sizes and colors, the Hourglass Avenue Bag pairs modern functionality with Balenciaga's signature sculptural aesthetic.
The collection is styled alongside pieces from the Balenciaga Spring 2027 Collection, including TechWear innovations, statement jewelry, and elevated footwear styles.
Visit Balenciaga at Westfield Topanga to discover the new Hourglass Avenue Bag collection.