Panel Talk: The Making of an Artist
What does it really take to build an artist in today's cultural landscape? Beyond the music, success is shaped by strategy, storytelling, image and the communities that champion talent along the way. In this conversation, Ebi Sampson (August Agency) and Sam Ademosu (Flight Club) pull back the curtain on the work that happens behind the scenes, sharing lessons from the artists, campaigns and careers they have helped shape. Together, they will explore the role of branding, personal style and cultural relevance in building artists who don't just create music, but leave a lasting impact.
Moderated by Lea Ogunlami
Time: 1pm (30 – 40 mins)
Location: The Ahluwalia Listening Room, The Arena
Tickets not required, walk ups welcome
About Ebi Sampson: Ebi Sampson is co-founder of August At Purple, a communications agency operating at the intersection of music, fashion and sport. She represents some of the most influential names in culture today, including Tems, Burna Boy, Latto, Victoria Monét and Ezra Collective, helping shape their public narratives, media presence and brand partnerships. Passionate about championing emerging talent, Ebi is known for building long-term relationships rooted in trust and authenticity. She brings a culture-first perspective to conversations around artist development, brand storytelling and what it takes to build lasting careers with integrity.
About Sam Ademosu: Samuel Ademosu is the founder of The Flight Club, a multi-disciplinary creative company spanning management, records, publishing and studio services. He launched the business over 15 years ago to create opportunities for talented creatives who lacked access to representation, and has since built one of the UK's most respected talent ecosystems. Through his work, Samuel has helped nurture artists from grassroots beginnings to global stages, while fostering collaborations that connect culture, creativity and commerce. He brings a unique perspective on talent development, cultural entrepreneurship and building platforms that empower the next generation of creative voices.