The Armani Exchange brand was founded in the United States in the early 1990s and is now part of the Giorgio Armani S.P.A. group. The A|X line is aimed at the young generation whose creativity and expressive potential are combined with their constant desire to stand out from the urban jungle's crowd.
Armani Exchange's men's and women's collections are filled with colour, modern design and original finishes. A|X Sportswear has been redefined to acquire a strong, fashionable character.