American Girl Store at Westfield Century City

American Girl's beautiful new flagship store has a fresh, whimsical aesthetic that celebrates the rich heritage and magic of American Girl, including numerous design inspirations based on our original historical characters that we know fans of all ages will love discovering, as well as plenty of nods to our roots in publishing and storytelling, and much more!

With its unique design, inspiring moments of discovery, and plenty of Instagram-able stops along the way, our new LA store will serve to elevate American Girl’s entire portfolio by providing more differentiated and personalized experiences for our fans. It’s the perfect showpiece for how we are evolving and growing the brand to be more relevant and relatable.