With their purchase of a $10 VIPink Card, shoppers received a 20% discount from dozens of participating retailers, and all proceeds from the card sales benefitted Bright Pink, a national nonprofit organization that supports breast and ovarian health in young women. From fitness classes to beauty treatments to crafting stations for kids, the VIPink Weekend brought shoppers and retailers together in a unique way to help educate, entertain and indulge—all while supporting a great cause.
Here are some of the highlights from this fabulous weekend!
By presenting the Bright Pink card, which was available for a $10 donation, shoppers saved 20% on gifts for mom (along with spring essentials for themselves!) at stores like JCPenney, Delia’s and more.
Westfield Connecticut Post raised over $5,000 for Bright Pink! Here, happy shoppers show off their great finds.
Fitness classes at Westfield Meriden encouraged shoppers to get active. (Shopping is cardio, too, right?!)
At Westfield Connecticut Post, shoppers with a VIPink Card were treated to complimentary beauty consultations by Sephora.
Kids got in on the fun, too, at the Bright Pink crafting station.
A photo station with pink props let families show off their silly side at Westfield Trumbull.
Gift wrapping stations at all three locations helped shoppers put the perfect finishing touch on those special gifts for mom.