Information We Collect:
As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. When logging in with Facebook this information may include email address, birthday, gender, and your first name.
We may also collect Personal Data and other information from you, as further described below:
Non-Identifiable Data: When you interact with Westfield through the Services, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. Westfield may store such information itself or such information may be included in databases owned and maintained by Westfield affiliates, agents or service providers. The Services may use such information and pool it with other information to track, for example, the total number of visitors to our Services, the number of visitors to each page of our Services, and the domain names of our visitors' Internet service providers. It is important to note that no Personal Data is available or used in this process.
E-Tag is a technology that is part of the standard HTTP protocol that allows our website to validate temporary storage (cache) of our pages and images. This ensures that you are viewing the latest version of our website since your last visit.
Local Storage Objects (LSOs) such as HTML5 and Flash to store [content information and preferences]. Various browsers may offer their own management tools for removing HTML5 LSOs, but cookie management tools provided by your browser will not remove Flash cookies.. To manage Flash LSOs please click here.
Our third party partners also use web beacons, which is a clear graphic image of 1x1 pixel that is delivered through a web browser usually as part of a webpage request. Web beacons operate as a tag that records an end users visit to a particular webpage.
Advertising. We partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here). Please note this does not opt you out of being served ads. You will continue to receive generic ads.
You may set a “Do Not Track” privacy preference in your web browsers. When you turn on “Do Not Track” in your browser, we will use commercially reasonable efforts to stop collecting the information that allows us to tailor suggestions based on your recent use of the Service and your visits to websites within our advertising partner networks. Specifically, we stop collecting the unique cookie that links your browser to use of the Service and visits to these websites for tailoring suggestions or ads.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the Services and visitors to our centers, we often conduct research on our customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and we may share this aggregate data with our affiliates, agents and business partners. This aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
Location Information: We may collect and use your location information (for example, by using the GPS on your mobile device or recognizing proximity to known Bluetooth transmitters (“beacons”)) to provide certain functionality of our Services. An example of such functionality would be to send special deals and discounts based on your location. If you choose to enable our location features, and if you choose to share that information publicly or with other users, your location information may be publicly displayed within the Services. We may also use your location information to provide you with personalized services, or in an aggregate way, as described above in the “Aggregated Personal Data” section. You may choose to opt-out of collection of mobile device location data by changing the settings on your mobile device or by following the instructions provided in the applicable shopping center and/or visiting http://www.smartstoreprivacy.org/.
Video and Camera Surveillance: Westfield shopping centers and parking lots may be under video and camera surveillance. When entering Westfield shopping centers and parking lots, your personal information and images may be collected by Westfield or by third parties on Westfield’s behalf, and Westfield may collect your personal information and images from third parties (for example, the police, retailers or third party service providers). This information may be used by Westfield in connection with the management and security of the Westfield shopping centers or for measuring and analyzing shopping behavior in order to improve our centers. This information may be provided to law enforcement, government bodies, Westfield staff, subcontractors, insurers, retailers and service providers for those purposes. The license plates of vehicles parked by customers in parking lots may also be collected and used for the above purposes and also to assist customers to locate their cars including via online and mobile applications.
Use of Wi-Fi Systems: Wi-Fi services at all Westfield centers are provided either directly by us or by one of our third party Wi-Fi partners.
You may logon and use the Wi-Fi systems by providing your name and email address. We will use this information to keep you informed about upcoming Westfield events, activities, promotions, including sponsor and retailer promotion. Other information collected from your use of the Wi-Fi service can include websites visited.
Mobile Device Data: When you visit a Westfield shopping center, we and our third party providers may automatically collect certain information such as, without limitation, the operating system of your mobile device. None of your personally identifiable information such as name, phone number, email address or credit card information can be collected in this manner (other than when you voluntarily provide us that information via your mobile device in order to use certain Services). This information will be used to measure and analyze shopping behavior in order to improve our centers and otherwise in connection with our business. You may choose to opt-out of collection of mobile device data by following the instructions provided in the applicable shopping center and/or visiting http://www.smartstoreprivacy.org/.
Our Use of Your Personal Data and Other Information:
Our Disclosure of Your Personal Data and Other Information:
Westfield is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers: As we develop our business, we might sell or buy businesses, assets or shopping centers including (but not limited to) marketing materials and data, customer data and lists, and all other information associated with the business, asset or shopping center. In the event of a corporate sale, merger, reorganization, dissolution, purchase or sale of assets (including without limitation the purchase or sale of a shopping center) or similar event, Personal Data may be part of the transferred assets.
Agents, Consultants and Related Third Parties: Westfield, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
Legal Requirements: Westfield may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation such as, without limitation, to comply with a subpoena, or a similar legal process (ii) protect and defend the rights or property of Westfield, (iii) act in urgent circumstances to protect the personal safety of users of the Services, visitors to our centers or the public, or (iv) protect against legal liability.
Promotions: We may share Personal Data that you provide in connection with a Promotion with our sponsors and advertisers. We may also share such data with our sponsors and advertisers so that they may send you other Promotions they offer, but only if you give us your permission to do so, and we will endeavor to share it only with that specific sponsor or advertiser.
You can visit the Services and our centers without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain aspects of the Services.
Links to Other Websites:
Integrating Social Networking Services:
Social Media Widgets
Some of our pages utilize framing or masking techniques to serve content to or from our partners such as blog postings and sweepstakes or promotions, while preserving the look and feel of our site. Please be aware that you are providing your personal information to these third parties, and not Westfield.
The security of your personal information is important to us. Westfield takes reasonable steps to protect the Personal Data provided to us from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. We follow generally accepted standards to protect the personal information submitted to, both during transmission and once we receive it. When you enter sensitive information (such as credit card number), we encrypt the transmission of that information using secure socket layer technology (SSL). However, no data or email transmission is ever fully secure or error free. For example, email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us. Please keep this in mind when disclosing any Personal Data to Westfield.
Other Terms and Conditions:
Your access to and use of the Services is subject to the Terms of Service at http://www.westfield.com/us/help/terms-conditions.
TRUSTe Privacy Program
Please click here for fax and postal mail information. TRUSTe's Dispute Resolution process is only available in English.
Access to Information and Choice; Contacting Westfield:
If your personal information changes you may email us to have it corrected, updated, amended, or removed at firstname.lastname@example.org or send the inquiry by postal mail at the address listed below. We will respond to your request to access within 30 days of submission.
Data Retention: We will retain your information including geo-location for as long as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
You may contact us as follows:
Westfield Labs Corporation
835 Market Street, Suite 517
San Francisco, CA 94103
United States of America
Attention: Director of Privacy