About the event
Lush is turning 30
This milestone marks three decades of bold fragrances, handmade beauty, and purpose-driven innovation. To kick things off, Lush is throwing it back to 1995 with a celebration that’s bursting with color, nostalgia, and plenty of good clean fun. Think scent-sational product drops, playful party themes, and immersive in-store experiences that are vibrant, unexpected, and made for the camera. From glittery body sprays to throwback bath bombs and interactive activities, this celebration proves that 30 never smelled so good!
This milestone celebration blends nostalgia, innovation, and impact. From bath bomb making and glitter mists to skincare consultations and fragrance games, it captures the playful, purpose-driven spirit that’s defined Lush for three decades. Since inventing the bath bomb in 1989 and trademarking it in 1990, Lush has sold over 375 million globally, with one sold every 1.5 seconds. In 2024 alone, the brand produced over 102 million handmade products and returned nearly 8 million pieces of plastic packaging through its Bring It Back program. It's a moment that reflects not just where Lush has been, but where beauty and sustainability are headed.
Celebration Highlights
✨ Create-your-own bath bomb stations
✨ Skincare consultations with Lush experts
✨ Scented scavenger hunts and fragrance games
✨ Party bags packed with exclusive anniversary goodies
✨ First look at new celebratory launches—from bold glitter-packed mists
Upcoming Party Dates:
- August 2 - Butterball 0.95 promo
- Promotion Dates: August 2–3, 2025. In-Store Only. Shop any full-priced Lush product and get a Butterball Bath Bomb for just $0.95.
- August 9 - Lush New Release Celebration