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Cropp launches the summer season under the slogan THE STREETS WE ARE ON.
Summer begins wherever people come together. At a bus stop, on a bench outside the block, in a car parked between buildings. The brand’s new summer campaign tells the story of places that aren’t on tourist maps, yet are the true centers of life. It’s about chilling at the bus stop, talking late into the night outside the building entrance, or throwing spontaneous parties in a car.
THE STREETS WE ARE ON is more than a slogan — it’s the everyday reality we know. Cropp enters the new season showing that the street isn’t a trend, but a real-life setting. And this summer belongs to those who know where to meet after dark.
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