Welcome to the YAYA house. YAYA stands for common sense, high quality, and desirable yet accessible designs. YAYA stores feel like home: the staff will welcome you as a good friend sitting at their kitchen table, the heart of the house. As well as carrying the YAYA collection, you can also buy pluche plaids and remarkable accessories at this store. A unique blend, carefully curated on our travels around the world and lovingly brought together for you. YAYA is sold in more than 2,500 stores worldwide. Its headquarters are located in a small village just outside Amsterdam, where they try to dream up new beautiful creations every day. See you in YAYA!