Store at Westfield Mall of the Netherlands

Simit Sarayı opened its first store in 2002 to promote Simit, a traditional Anatolian delicacy, in both Turkey and the rest of the world. Today, Simit Sarayı serves more than 1,000,000 guests every day, with 11,250 employees in hundreds of stores in 25 countries around the world. Simit Sarayı tracks consumer habits and expectations with surveys by expert research agencies and places great emphasis on R&D, giving the company the agility it needs to respond to changing market needs and requirements. To survive in a competitive environment in which imitation is becoming increasingly common, Simit Sarayı strives to develop original and inimitable products and provide customers with the perfect product experience.