We celebrate the diversity in our neighbourhood.
Join us in celebrating the CSD warm-up on 29 July.
Welcome as you are
Fashion would be boring if it were just black and white and straight cuts! And the same goes for life outside the fashion world: life is more exciting when it’s colourful. That’s why we see Westfield Hamburg-Überseequartier as a place of diversity, where all sorts of people come together to build a sense of community and engage with one another – regardless of their background, gender or sexual orientation.
We are championing diversity, self-determination and inclusion in our neighbourhood. As a special highlight of Hamburg’s CSD, a CSD Warm-up will take place at the Westfield Hamburg-Überseequartier on 29 July. It’s best to mark this date in your calendar now.
Wednesday, July 29
from 1 pm
CSD Warm-Up @Westfield Hamburg-Überseequartier
Westfield Hamburg-Überseequartier is bringing the true Pride spirit to the waterfront: with its very own CSD truck, live DJ Nelson Cerqueira – resident DJ at the “Spartacus Cruise” – Scorpio – singer from “The Voice” – and the one and only drag queen Nikita – known from “Drag Race Germany” – plus other highlights.
Celebrate diversity, love and community with us – free of charge and no registration required, with a view over the Elbe!
📍 Location: Waterfront at Westfield Hamburg-Überseequartier
Wednesday, 29 July 2026, from 7.00 pm
Applications deadline: 24 July 2026
Drag Contest: Your time to shine
One of the day’s special highlights is the drag contest in the evening, hosted by Nikita. Up-and-coming drag queens will compete in a relaxed contest for the title of ‘Westfield Queen 2026’.
Following her coronation and throughout Pride Week, the winner will be featured on all screens at Westfield Hamburg-Überseequartier and will be photographed that very same evening for the 2027 Pride campaign. She will also receive a shopping voucher worth 250 euros. All other participating queens will receive a drinks voucher for the Afterwork Pride Edition at Lola’s Bistro.
Applications can be submitted until 24 July, along with photos and a short self-description, at Hamburg-Queen@blu-event.com.
Wednesday, 29 July 2026
from 3.00 pm to 8.00 pm
DRAG TRACK @KJ Adventure World
For the CSD Warm-Up at Westfield Hamburg-Überseequartier, KJ Adventure World will be transformed into the “DRAG TRACK” on 29 July: drag queens and people in drag are invited to compete against each other in teams, free of charge, and conquer the interactive challenge rooms of the adventure world.
Right in the heart of HafenCity, Pride energy meets action, team spirit and competition. Exciting missions, team battles and loads of fun await in up to 25 interactive rooms – this time with extra glitz, glamour and community spirit.
The event is complemented by a bar in the outdoor dining area right on the waterfront, which invites visitors to linger with drinks, music and a great community atmosphere.
So on 29 July, swap your high heels for KJAW socks – and head to the DRAG TRACK. 🌈
📍 KJ Adventure World & Maxx Motion 7D Experience
Wednesday, 29 July 2026
from 8.00 pm: The grand finale
After-Work Pride Edition @Lolas Bistro
Once the programme on the waterfront comes to an end, the party really gets going indoors: from 8.00 pm, Lolas Bistro (indoor & outdoor) transforms into the ultimate place to be for the After-Work Pride Edition. Here, the whole neighbourhood comes together to celebrate the end of the working day and diversity.
The highlight programme at Lolas:
Beats & Glamour: None other than drag DJ Pamela Power from the legendary Olivia Jones family takes to the decks and ensures an unforgettable night right on the harbourfront with the best pop and CSD anthems.
Glitter Station & Goodies: If you’re not sparkling enough yet, head to the professional glitter station to get the perfect Pride look. You can also look forward to exclusive goody bags packed with great surprises (while stocks last).
