Two new openings at Westfield Hamburg-Überseequartier!
- New Stores

There’s double the reason to celebrate at Westfield Hamburg-Überseequartier: two new shops – Build-A-Bear and the official FC St. Pauli fan shop – are opening in September – and that’s just the start. In the coming weeks, you can already look forward to more exciting new openings!
🧸 Build-A-Bear opens on 11 September
At Build-A-Bear, you can design your very own personalised cuddly friend. Choose your favourite, add clothes, accessories or a personal message, and take home a truly one-of-a-kind creation. Whether as a gift or for yourself – this is where memories last a lifetime are made.
⚽ Official FC St. Pauli fan shop opens on 15 September
Just a few days later, the official FC St. Pauli fan shop will open its doors. Look forward to shirts, hoodies, caps, mugs and lots more fan merchandise from a club that embodies far more than just football and stands for community, diversity and clear values.
📍 You’ll find both shops on Level -1, between Intersport and Deichmann.
Pop in, discover the two new openings and stay tuned – more new shops are coming soon to Westfield Hamburg-Überseequartier!