Pura Vida
Pura Vida is thrilled to be celebrating its official B Corp Certification. Along with 3,800 other brands, Pura Vida joins in the global movement of people using business as a force for good, meeting the highest verified standards of social and economic performance, transparency, and so much more! Inspired by their venture to Costa Rica and the laid-back way of life, founders Griffin Thall and Paul Goodman brought back with them colorful string bracelets that captured the simple beauty of the country in an effort to support struggling local artisans, launching Pura Vida in the summer of 2010.