FOR IMMEDIATE RELEASE

SAN FRANCISCO’S NEWEST LANDMARK, WALK OF GAME, TO INDUCT SIX ICONS TUESDAY, MARCH 8 WITH ‘STAR’-STUDDED CEREMONY
Mayor Gavin Newsom to kick off ceremonies honoring inductees to first-ever physical landmark for the videogame industry

San Francisco, CA (February 23, 2005) – Tuesday, March 8th, 2005 will mark a historic day in San Francisco as the first six stars are unveiled on the Walk of Game, the first-of-its-kind destination for gamers worldwide. Walk of Game honors the icons and pioneers of the videogame industry, and this year will celebrate Shigeru Miyamoto (creator of “Mario Brothers” and “Donkey Kong”) and Nolan Bushnell (co-founder of Atari and “Pong”), in the Lifetime Achievement category, and Halo, Link (The Legend of Zelda), Mario, and Sonic The Hedgehog in the category for favorite Games/Characters. Inductees will be on hand to meet fans and help shape history at this unprecedented inaugural event.

Gamers worldwide are invited to join the festivities at Metreon on March 8th at 5:00pm as live camera feeds deliver dramatic images to the fans gathered on the Ground Floor. At 5:30pm, stars will be unveiled on Level 2 to the fanfare of confetti bursts and live music performances by members of G.A.N.G. (Game Audio Network Guild), and entertainment courtesy of gaming shows like “Gamer Nation” and “The Electric Playground”, and a host of other media covering the day’s activities.

Every year, www.WalkOfGame.com accepts votes in the categories of Game/Character and Lifetime Achievement. The top four Games/Characters and the top two lifetime achievers are inducted into Walk Of Game and have a 24"x 24", customized star installed on the floors of Metreon, a 350,000 square-foot entertainment center in downtown San Francisco. 2006 nominations will be announced in late 2005.

As a Bay Area destination for the international gaming community, this year Walk of Game is officially partnered with the Game Developers Conference (GDC), which is coming to San Francisco’s Moscone Convention Center, March 7-11. The conference is expected to attract over 10,000 attendees and Metreon will be host to several GDC meetings and demo areas. The GDC will feature more than 300 lectures, panels, tutorials and roundtable discussions across seven content tracks. For a complete list of GDC 2005 event information visit www.gdconf.com.

Additional information about Walk of Game can be found online at www.WalkOfGame.com.

About Metreon
Metreon is a 350,000 square-foot entertainment complex located at Fourth and Mission streets in downtown San Francisco.

About the CMP Game Group
A core provider of essential information and community to the professional game industry, the CMP Game Group includes the Game Developers Conference, Game Developer magazine, Gamasutra.com, the Independent Games Festival, and the Game Developers Choice Awards. For more information, please visit www.cmpgame.com.

CMP Media LLC
CMP Media LLC (http://www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

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