Clientele
Located in one of the most affluent areas in the UK, Westfield London is surrounded by the neighbourhoods of Kensington, Holland Park, Notting Hill, Chiswick, Ealing, and Hammersmith. Westfield London’s unique main trade area customer base is projected to encompass 2.7 million people with an annual expenditure of £5 billion in 2008.
58% of the main trade area population is profiled in the top two ACORN categories. These are typically young, affluent, cosmopolitan shoppers with high disposable incomes and busy social lives. With salaries higher than the UK and Greater London averages, and with a higher concentration of 25 to 39 year olds than the UK average, the clientele are fashion conscious, highly responsive to lifestyle and leisure offers, and enjoy cultural experiences and international cuisine.
Additionally, almost 200,000 people work within two miles of the site, with 10,000 of these employed at the BBC.